Blue Ridge Communications and Music Choice® announced today the launch of SWRV™-the first 24/7 interactive music video network that puts the viewers in control.
The 24/7 linear channel is available to Digital Basic customers on channel 796.
From creating and starring in video dedications, to voting for the next video to play, and even taking over their own show, viewers can interact with and control SWRV content through their mobile devices and online at http://www.swrv.tv. SWRV will feature primarily mainstream pop and hit-driven music videos.